The Fine Art of Success:How Learning Great Art Can Create Great Business

Youve read about Jack Welch, Lou Gerstner and Steve Jobs – but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop–stars like Madonna or artists like Damien Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy on a dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on earth; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that youll be eager to apply

Wiley is offering a 20% discount on the book when members of the Lorange Institute community order through their website. Please use code VB189 at the checkout stage to get your discount on the book.

(From Inside the Flap)

Innovation is the ‘buzz topic for the 21st century manager. Now it’s time to learn from those who have been doing it for centuries – creative artists. Wondering how your firm can sustain competitive advantage?

This book suggests you might look to contemporary artist Damian Hirst, or pop–star Madonna for guidance on successful strategies for driving innovation and creativity in business.This book is a fresh and entertaining course on key strategies for successful  business innovation.

The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.

About the Authors

Prof. Joerg Reckhenrich

Joerg Reckhenrich (middle) is an artist and director of the Berlin-based consultancy ‘Strategic Creativity’, Professor of Innovation and Creativity Management at the Lorange Institute, Zurich and Adjunct Professor at the Antwerp Management School. Joerg has facilitated workshops on creativity and innovation as part of executive education programs at Antwerp Management School, London Business School, IMD and the European School of Management and Technology (ESMT).

Dr. Martin Kupp

Martin Kupp (left) is a program director and member of the faculty at the European School of Management and Technology (ESMT), Berlin where his research focuses on corporate creativity and innovation management. He is an award winning case author, and conducts seminars on the writing and teaching of case studies at academic institutions around the world.

Professor Jamie Anderson

Jamie Anderson (right) is jointly Professor in Strategy and Innovation Management with the Lorange Institute and Antwerp Management School. He is an award winning author and case writer, and was recently recognized by the journal Business Strategy Review as one of Europe’s top 25 management thinkers. Professor Anderson has published in many of the world’s leading academic journals, and has appeared as a business commentator for the BBC, CNN and CNBC.


2 thoughts on “The Fine Art of Success:How Learning Great Art Can Create Great Business

  1. Pingback: Warum Lady Gaga gar nicht gaga ist | Lorange

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