A publication by our new COO:

Dear reader

Our COO Philipp Boksberger recently published an article in the Journal “Emerald – Journal of Services Marketing (with his co-author Lisa Melsen) under the title:

“Perceived value: a critical examination of definitions, concepts and measures for the service industry”

Klick to read the full abstract

The aim of this paper is to provide a literature review of the state-of-the-art and up to date concepts and measures undertaken in the research on perceived value. The purpose especially is to provide a comprehensive and systematic overview of the research on perceived value.

The contribution of the paper lies in achieving a more profound understanding of the nature of perceived value for, equally, academics and industry.

Best regards,
Peter Lorange

 

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