Dear reader
Creativity is a widely used term in the context of strategic planning, innovation, entrepreneurship, marketing, organizational and leadership development.
Creativity is, therefore, a key skill for leaders and organizations, in order not only to adapt to change, but also to proactively shape industries and markets. Art and business have many parallels.
Looking into the world of art holds many lessons for business people and provides ample opportunities to find new and interesting ideas for the business school setting.
Joerg Reckhenrich (m), member of our faculty, together with Jamie Anderson (r), Adjunct Professor at the Antwerp Management School Antwerp in Brussels and also teaching at our institute in Horgen, together with Martin Kupp, (l) Associate Professor at ESCP Europe Paris, are introducing three techniques:
- Art coaching
- Art dialogue
- The mission impossible task
All three are based on using artworks and art history to create an interactive and experiential learning atmosphere and ultimately make program participants deal with their own creative potential.
Just recently they published an essay in the Journal of the NUS teaching (Volume 2, Number 2, May 2012) on how artworks can foster dialogue and creativity in business education.
Joseph Beuys, an artist who strongly influenced Joerg Reckhenrichs strategy model
I am glad to share with you the piece. Download it by clicking on the portrait of Joseph Beuys, an artist who has been ‘used’ by Joerg to demonstrate the parallels between arts and business.
Best,
Peter Lorange
