The digital world changes a lot – except humans

Dear reader

If you look for a job today, things are bit different than, let’s say, at the beginning of the 90s. In those days you would have searched the job ads in the weekend edition of your favourite newspaper.

In the meantime, the job (search) market has dramatically changed. Today, a clear profile and a good network on a networking platform such as XING are of tremendous help –  and are as valuable as foreign language knowledge. That is not only my conviction, it is also the opinion of XING manager Robert Beer.

Tomorrow, he will lecture at our day-event “Speed, Action: Results!” on how to be successful and to work smarter in a digital economy. Sign up for the last seats.

Just recently he answered a few questions for an interview (it was sent out in our monthly newsletter). I’d like to share with you this interview and hope to welcome you tomorrow.

Peter Lorange

(>>> go to German version)

Robert Beer, Xing Country Manager Robert Beer, XING Country Manager

Mr. Beer, is the digital economy changing the way we run our businesses?

It has changed a lot, though not everything. Many processes, however, look different than before.

Like communications and trade, say e-commerce?

I also think of finance and recruiting. Crowdfunding was unknown fifteen years ago. The digital world and its business networks have changed human resources with social recruiting. Potential candidates can be addressed in a more direct way than a few years ago. What we see is that a significant profile and a good network are as necessary as foreign languages.

What is unchanged in the digital world?
Humans have hardly changed. Human qualities to face risks or the ability to start a project in a dynamic way are still very important. But we see new processes, new possibilities and it’s all about to integrate the new technology with the old human qualities

How do you create a business model like XING from the old human want to network with one another?

Aristotle called us a “zoon politikon”, a social human being with the want to build a community. That is the basis of XING. First, we were a contact data set.

Zoon Politikon : The de Waal Group. (Grooming) Zoon Politikon : The de Waal Group. (Grooming)

Today we are more than a networking platform. For more than ten years, XING has offered a growing numbers of functions and networking facilities, both on- and offline. That’s the secret of our corporate success.

Has XING changed humans?

I’d rather say humans who are users have changed XING. We are working hard to cope with the wants of our users. Right now over one hundred developers in Hamburg, Barcelona and Munich are working to improve our platform. Nevertheless, I also think that XING has changed the behavior of the users. Once, a networking platform like ours was nice to have, but today it is a must.

However, this does not mean that we deprive the users of the real world. Over 10’000 events were organized via XING only last year – real events with real people. That’s why we see us as an on- and offline platform.

You are one of the speakers at “Speed, Action: Results!” on “New Opportunities for Doing Business Online”. Can you provide an insight of your speech?

One of my assumptions is: good networks lead to sustainable growth. The basis of this assumption is one of the most important corporate actions: the ability to take decisions. Right decisions in HR or finance are crucial for the corporate success. Business networks such as XING create more transparency and more information. Information equals knowledge, and knowledge leads to quicker and better decisions. Theses decisions will lead to sustainable growth and success.


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