How to gain 800’000 customers in just one day?

Dear reader

受欢迎的 !

This is Chinese and means „welcome!“ (the pronunciation is something like shòu huānyíng de)

I would like to welcome you to this year’s last session of „Speed, Action: Results!“ with our subject „Doing Business in China.“

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For twenty years many an entrepreneur has been seduced by profit prospects in China. The calculation is easily made. Gain 1 ‰ of the adult Chinese as one-time-customer (let’s take 800’000’000 people) and you have 800’000 customers. Say you sell innovative vacuum cleaners like Dyson (from Switzerland) and you can calculate yourself how much you’ll be earning in three years. But is it really working out?

 If only it was not so hard to enter the market. We will provide you answers – we, that is: our selected specialists and lecturers:

Josef MondlHe is responsible for the Sino Swiss Management Training  of the China Competence Center at the University of St. Gallen and Senior Consultant of the TAO China Center Switzerland. The Tao China Center Switzerland is an ideal place meeting, exchange and cooperation not only for economic reasons but also other issues.

Tao Center Schweiz

Together with these speakers we will explore the opportunities and difficulties in doing business with China.

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At the end of the day there will be a round table with a Q&A session. The plenary discussion with all speakers will be moderated by Mr. Josef Mondl, one of the most distinguished China experts in Switzerland.

I am looking forward to meeting you!

Yours,
Peter Lorange

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