The Gearbulk Living Case

Dear reader,

On Monday, June 20, we started our 2-week module on Shipping & Logistics Management that we ran in cooperation with BI Norwegian Business School. The course was taught by Prof. Douglas Macbeth from University of Southampton, Prof. Andy Shogan from Haas School of Business / Berkeley, Prof. Øystein Fjeldstad from BI, and myself.

 
The shipping crew (from left: Douglas, Øystein, Andrew, myself) – by the way: in real life we’re all more or less the same size…)

What makes teaching especially exciting this time is the fact that the 26 participants have travelled from virtually all over the world in order to join us at the Lorange Institute. When you have people from Oman, Singapore, Vietnam, Senegal, and Norway (just to mention a few) discussing and exchanging ideas on our campus in Horgen, then my vision of a global meeting-place has become reality.

The institute at twilight

While during daytime the participants gathered in the auditorium to learn more about Humanitarian Logistics, Risk Pooling Strategies, Niche Strategies, and Networked Organizations, in the evening they met in the group rooms to work on the solutions of the Living Case.

The ‘Gearbulk’ Living Case

As you might know, we do not work with ‘Harvard’ cases. All our case studies have a real background. We feel very proud that the Living Case for this module was provided by Gearbulk .

Gearbulk is an international shipping company providing high quality transportation services for various industrial sectors.  The company operates the world’s largest fleet of open hatch gantry craned vessels as well as open hatch jib craned vessels, specifically designed and equipped to transport unitized cargoes such as forest products, non-ferrous metals and steel.

Gearbulk is an international shipping company
Gearbulk

Gearbulk is a leading carrier of unitized forest products and non-ferrous metals and operates the world’s largest fleet of open-hatch gantry craned vessels

Arthur English and Jacob Olsen from Gearbulk were came to the institute on Monday to brief the class about the details of the Living Case and participated in the discussion of the results with our participants at the end of the second week. I was very excited to contribute to that discussion, too!

As you might know, the Lorange Institute is one of the leading knowledge centers on Shipping. So, the next module on this topic is coming soon. On September 15-16, 2011 we will run a 2-day module on Shipping Markets. As there are still some free seats in that course you are very welcome to contact me in case you are interested in registering for it.

Yours, Peter Lorange

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Warum Lady Gaga gar nicht gaga ist

Dieser im Titel erwähnten Frage sind Martin Kupp von der European School of Management and Technology sowie zwei Mitglieder der Lorange Faculty, Jörg Reckhenrich und Jamie Anderson nachgegangen.

Das Trio Anderson, Reckhenrich, Kupp betreibt die Plattform art-thinking, ein digitaler think tank an der Grenze von Kunst und Ökonomie (www.art-thinking.com)

Am 29. Juli werden die Ergebnisse dieser Fallstudie bei ecch (www.ecch.com) online publiziert.

Bereits am 24. Mai publizierte Carsten Brönstrup im Berliner Tagesspiegel einen Artikel unter demselben Titel wie dieser Post. Darin schreibt er:

“Warum gelingt ihr, woran viele andere Künstler scheitern, gerade im Zeitalter der Internet-Raubkopien? Das haben ESMT-Ökonom Kupp und zwei Kollegen (Anmerkung: das sind eben Jamie Anderson und Jörg Reckhenrich) in einer Studie zu ergründen versucht. Strategische Innovation sei der Schlüssel zum Erfolg, schreiben sie – also die Fähigkeit, eine etablierte Industrie drastisch zu verändern. Darum feiert Lady Gaga Erfolge, darum ist sie laut „Time“ neuerdings einflussreicher als die Talk-Titanin Oprah Winfrey. Sie stehe „für eine neue Art der Musikindustrie, bei der es darum geht, Ruhm in einer sehr kurzen Zeit zu erschaffen“, finden die Ökonomen.

Der US-Popstar war vom US-Magazin „Forbes“ im Mai erstmals zum einflussreichsten Prominenten der Welt gekürt worden. Die Sängerin verdrängte US-Talkshow-Queen Oprah Winfrey auf den zweiten Platz. – Foto: Universal

Wie eine Marktforscherin sei sie vorgegangen: Wer ist der Kunde, was biete ich ihm, wie gestalte ich einen Wert für ihn und für mich? Diese „fundamentalen Fragen“ habe Lady Gaga neu beantwortet. Mit allem, was sie tue, errege sie Aufmerksamkeit und verdiene Geld, auf allen Kanälen, zu jeder Zeit – nicht nur mit Musik, auch mit Werbung für Kosmetik oder Fotofirmen. Mit immer neuen Meldungen schüre sie den Hype um ihre Person. „Sie hat verstanden, dass es nicht reicht, eine gute Sängerin zu sein“, heißt es in der Studie.”

Wir warten gespannt auf Ende Juli !

von links nach rechts:

Martin Kupp

Jörg Reckhenrich

Jamie Anderson

And the Winner is…?

Soon there’ll be the the Oscars. Sometimes truly great movies – and sometimes not – get the prestigious award.

But there are awards more important to us than the award of the academy of motion picture arts and sciences in Los Angeles.

I am thinking of our dear fellow Ganna Demidyuk*). She took part in a conference in Las Vegas with her paper about KPI’s in airline industry: Choosing Financial Key Performance Indicators: the Airline Industry Case.

Not to forget: a total of 800 participants from all over the world came to Las Vegas. Only  about 17% of them were rewarded.

She got the “Outstanding research award” which gives an opportunity to publish in a reviewed journal, the “Journal of Accounting and Taxation“.

Ganna writes us about her tremendous experience:

This paper would be incomplete if it did not contain the fullest expression of my gratitude to Professor Dr. Hany Shawky, who has so generously given of his time and expertise; and not only with this paper but also throughout my PhD project. He has prompted and mentored my attempts to achieve a level of excellence with an open and gentle manner that created an environment for ideas to bear fruit and for me to believe in my own potential. His contribution has been invaluable and I thank him most sincerely!
I also greatly appreciate input made by Professor Dr. Bill Holstein during our last session.


Finally, I warmly thank Professor Dr. Keith N. Cleland for his sincere and fundamental participation.

*) Ganna Demydyuk (MSc, MBA) is a PhD Student at Lorange Institute of Business in Switzerland and runs her own business.  The topic of her PhD thesis is about firm’s financial productivity and performance measurement. She lives in Germany and can be contacted via e-mail: anna.demidyuk@aw-benefit.de

This paper would be incomplete if it did not contain the fullest expression of my gratitude to Professor Dr. Hany Shawky, who has so generously given of his time and expertise; and not only with this paper but also throughout my PhD project. He has prompted and mentored my attempts to achieve a level of excellence with an open and gentle manner that created an environment for ideas to bear fruit and for me to believe in my own potential. His contribution has been invaluable and I thank him most sincerely!
I also greatly appreciate input made by Professor Dr. Bill Holstein during our last session.
Finally, I warmly thank Professor Dr. Keith N. Cleland for his sincere and fundamental participation.