The Interface of Art and Business

Dear reader

on tomorrows 3rd Zurich Business Forum we have the great opportunitiy to meet Jamie Anderson from the Antwerp School of Management and member of the Lorange Institute part-time faculty.

Before doing his workshop with Mark Esposito on the second day (“Marketing+Innovation”) he will lecture on Friday about a sizzling topic:

Going Gaga – Innovation & Social Media.

The growth of social media platforms has been identified as one of the most significant shifts in consumer behavior for the 21st century. In his session Jamie will explore the concept of social media, and appreciate the meaning of social media for organizations. Up until now, it has been unclear how firms can leverage social media platforms
for profit and competitive advantage and this session will address this troubling question. Jamies session will demonstrate that social media platforms can be used very effectively
to build profitable relationships with customers by presenting a case study on Lady Gaga, one of the most successful artists of the new millennium.

Best regards,
Peter Lorange

P.S. You’ll find more on Jamie clicking the thumbnail

– or read more about his project on Lady Gaga.

>> Jamie is teaching in our Master of Science and MBA Programs <<

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Jamie Anderson – A Member of the Faculty

Dear Reader

in the meantime I have already presented you some member of our faculty. Only yesterday I introduced you to Margareta Barchan.

Today I present you a well known scientist and member of our faculty:

Jamie Anderson

He has held permanent and visiting positions at leading business schools, such as the  London Business School, ESMT Berlin and the University of Melbourne. His research and teaching focuses on strategy, innovation and creativity.

He is now Professor of Strategy and Innovation Management at the Antwerp Management School. He is an award winning author and case writer, and was recently recognized by the journal Business Strategy Review as one of Europe’s top 25 management thinkers. He has published in many of the world’s leading academic journals.

Teaching at Lorange: Strategy for Profitable Growth

Photograph: Peter Hebeisen, Zürich

Margareta Barchan – A Member of the Faculty

Dear reader,

I am glad that I could win Margareta Barchan as a member of the Lorange Faculty. Why? Just listen to her compelling statement!

Kind regards,
Peter Lorange

The artist is…

the creator of beautiful things. Most of us remember the famous quotation from Oscar Wilde’s legendary novel “The Picture of Dorian Gray”.

Nevertheless, art is more than beauty.Today, executives and leaders are called to face the increasing complexity of the economic world with the creative potential of their staff.

Joerg Reckhenrich, a highly appreciated, regular guest lecturer at the Lorange Institute, combines arts and management.

It was the intensive study of Joseph Beuys, which made him combine his artistic approach with the work as consultant. During the last couple of years, several of his art projects have been created around topics like organizational values, structures and dialogue.

Just recently he published – together with Dr. Martin Kupp – an article in the magazine Personalwirtschaft (Human Resource) on the organization as a piece of art.

You’ll find the entire article here: Organisation als Kunstwerk

Kind regards,
Peter Lorange

Good Pictures for a Permanent Impression

Dear reader,

we all know the old saying “You never get a second chance for a first impression!” (some say it goes back to the legendary native Swiss hotel keeper César Ritz from the Valais).

Impression without content is nonsense. But content without design is lost in our world of brands.

That’s why we work with the renowned photographer Peter Hebeisen; he is responsible for the fantastic portrait of our faculty. These portraits draw the attention of the german blog GOSEE on us.

The German blog GOSEE is covering news on arts, design, photography etc. Recently they featured our faculty pictures in their blog. That makes us really happy!

Yours,
Peter Lorange

Interview with the CEO-Magazine

Dear reader,

I am thrilled that within less than a month an interview will be published in the CEO-Magazine. Let me just share with you – as an appetizer – a few lines.

Kind regards,

 

 

 

 

Peter Lorange

The New Master Class

Dear reader,

our new master class has just completed one of the general management modules , the so called “Core of Business & Management Module”.

It was taught by faculty member Dr. Uwe Hilzenbecher. Congratulations to all the participants!

Dr. Uwe Hilzenbecher surrounded by his class in the lobby of the Lorange Institute

A Member of our Faculty – Christian W. Buss

Dear reader

it’s a pleasure to present you a few members of the faculty at the Lorange Institute of Business. The order of the presentation has nothing to do with the importance of the professor.

All faculty members at the Lorange Institute are equally important. And they have been carefully chosen as proven experts in there domain.

Chris is a marketing specialist and teaching in our Executive Master of Science in Modern Marketing. By the way, and please excuse the gag: he will open his eyes!

Dr. W. Christian Buss, Member of the Faculty

earned a PhD in 1977 from the Marketing University of Pennsylvania Minor in organizational behavior. He was a board member of various institutions such as the National Multiple Sclerosis Society or the Capital Region World Trade Council. He looks back on a stratified consulting career including executive training programs with great a many companies such as the Commercial Bank of Kuwait, Capital District Transportation Authority, Fleet Bank, the American Cancer Society, The Hospital Association of New York State and many others. He made an academic career at the University at Albany including his position as director of the international marketing assistance service and as chairman of the marketing department.

Der akademische Titel: echt oder falsch?

Entweder ist unsere Welt unübersichtlich geworden, oder uns kommt das Grundvertrauen abhanden. Wie anders ist es zu erklären, dass wir je länger je öfters Orientierungshilfen brauchen, um uns zurechtzufinden?

Gerade die höhere Weiterbildung ist ein Bereich, in dem man einerseits schnell die Orientierung verliert. Und sie ist ein Bereich, in dem, andererseits, in zunehmendem Masse das Vertrauen in die Ausbildung der Menschen sinkt.

Aus diesem Grund sind Titel, die einst vor allem Ausdruck akademischer Weihen waren,  eine Möglichkeit, sich in der Welt der Weiterbildungen zu orientieren. Ein seriöser Titel vermittelt daher auch den Wert der Ausbildung.

Wie viel ein Titel wert ist, erkennt man an der Diskussion um den Doktortitel der Universität Bayreuth des deutschen Verteidigungsministers Guttenberg (gegen den das Ermittlungsverfahren der Staatsanwaltschaft Hof dieser Tage gegen Zahlung einer Geldauflage eingestellt wurde).

Der akademische Titel: echt oder falsch?

In Guttenbergs Fall wurde der Minister mit dem Adelstitel von der Öffentlichkeit als Herr von ab und zu Dr. Guttenberg verspottet wird. Wer den Schaden hat, braucht bekanntlich für den Spott nicht zu sorgen.

Am Titel hängt auch die Glaubwürdigkeit der Hochschule. Darum legt das Lorange Institute of Business Zürich speziell grossen Wert auf einen seriösen Umgang mit den Studienabschlüssen, den Diplomen und den Titeln.

Das Ececutive MBA Programm ist von AMBA, der Association of MBA,  ebenso vollumfänglich akkreditiert wie durch das European Program Accreditation System EPAS. Das Schweizerische Qualitätslabel eduQua zertifiziert die Lehrgänge. Zusätzlich sind die Lehrgänge durch PRME – Principles for Responsible Management Education validiert und nicht zuletzt ist der Executive Master of Business Administration ein Dual Degree Programm, das von der  Trinity Saint David University inWales validiert wurde.

Zuästzlich arbeiten wir an weiteren Partnerschaften mit bekannten und seriösen Hochschulen und Universitäten.

Die ruhige Atmosphäre im Institut mit der Part Time Faculty und Spezialisten aus der ganzen Welt bietet den Studentinnen und Studenten ein Ambiente, das eher einem wirtschaftlich-akademischen Marktplatz als einer Schule gleicht. Der (interkulturelle) Austausch ist wichtig.

Die überschaubare Grösse fördert diesen intensiven Austausch und schafft eine Lernerfahrung, die in ihrer Art einzigartig ist. Die Wissensvermittlung geschieht auf hohem Niveau, aber sie funktioniert anders wie an anderen Schulen. Es ist vielmehr der Dialog als der Frontalunterricht, der zur Wissensvermittlung beiträgt.

Auf diese Weise erwirbt man am Lorange Institut of Business nicht nur eine  Ausbildung; nicht nur Wissen, und nicht nur einen EMBA, sondern in der Summe aller Faktoren einen Quality Augmented Executive Master of Business Administration.

My understanding of todays post-graduate education

Dear reader

Few things are really relevant in live. But as an old „Jack Tar“ I know that only what is practical is useful. This is why what we offer is guided from the successful practitioners point.

If you plan to go on a sailing trip you need good wind to set sail. The same is true for advanced studies. What you need is the perfect timing. Time is precious. At the Lorange Institute it’s up to you when you tale what and at what pace.

Job first! Your part-time education is crucial to you. The same is important to us: We have no full-time faculty.

Surprised? In fact we are proud of this: no silos, no kingdoms, no bureaucreacy. Instead, we enjoy a stable network of the best professors in their specific fields. From all over the world. Me included.

Come on board. Let’s set sail together. We are providing academic value for good. That is: For you.

Yours,

Peter Lorange