Creative Leadership: introducing artworks in business education

Dear reader

Creativity is a widely used term in the context of strategic planning, innovation, entrepreneurship, marketing, organizational and leadership development.

Creativity is, therefore, a key skill for leaders and organizations, in order not only to adapt to change, but also to proactively shape industries and markets. Art and business have many parallels.

Looking into the world of art holds many lessons for business people and provides ample opportunities to find new and interesting ideas for the business school setting.

Joerg Reckhenrich, member of the Lorange Business School faculty, Jamie Anderson, Adjunct Professor at the Antwerp Management School Antwerp Brussels, also teaching at our MBA Business School in Horgen,; Martin Kupp, Associate Professor at ESCP Europe ParisJoerg Reckhenrich (m), member of our faculty, together with Jamie Anderson (r),  Adjunct Professor at the Antwerp Management School Antwerp in Brussels and also teaching at our institute in Horgen, together with Martin Kupp, (l) Associate Professor at ESCP Europe Paris, are introducing three techniques:


  • Art coaching
  • Art dialogue
  • The mission impossible task

All three are based on using artworks and art history to create an interactive and experiential learning atmosphere and ultimately make program participants deal with their own creative potential.

Just recently they published an essay in the Journal of the NUS teaching (Volume 2, Number 2, May 2012) on how artworks can foster dialogue and creativity in business education.

Joseph Beuys Portrait, an example used by Jörg Reckhenrich to demonstrate the parallels between art and businessJoseph Beuys, an artist who strongly influenced Joerg Reckhenrichs strategy model

I am glad to share with you the piece. Download it by clicking on the portrait of Joseph Beuys, an artist who has been ‘used’ by Joerg to demonstrate the parallels between arts and business.

Peter Lorange


Who is Mahatma Gaga?

Dear reader

Jamie Anderson , our faculty member who once was apostrophized „management guru“ by the renowned Financial Times had an instant lecture at TEDX Flanders.

The one million dollar (or the social media) question is: who needs followers? Answer: the leader.


Peter Lorange

About TED

TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with the annual TED Conference in Long Beach, California, and the TEDGlobal conference in Oxford UK, TED includes the award-winning TEDTalks video site, the Open Translation Program, the new TEDx community program, this year’s TEDIndia Conference and the annual TED Prize.

The Lady and the Monster: Arts and Leadership

Dear readers

After the busy days with the 3rd Zurich Business Forum, I want to share with you an article about a project by two members of our non-permanent faculty

Joerg Reckhenrich and Jamie Anderson.

They both had terrific lectures during the forum (Joerg on the Korean artist Nam June Paik and what leaders can learn from the arts, and Jamie on the multi-media and social media phenomenon Lady Gaga under socio-commercial aspects).

“Who needs followers? A leader.” J. Anderson

The Economists renowned blogger “Schumpeter“*) portrayed one of their latest projects in a longer article which I would like to share with you.

The article is called: The Lady and the Monster  (klick to download your personal copy as pdf)

Peter Lorange

*) In his Economist blog, Schumpeter columnist and his colleagues provide commentary and analysis on the topics of business, finance and management. The blog takes its name from Joseph Schumpeter, an Austrian-American economist who likened capitalism to a “perennial gale of creative destruction”

Zurich Business Forum – Impressions

Dear reader

we’re glad to share with you some live pictures from the first day of the 3rd Zurich Business Forum.

Peter Lorange

Early morning networking

Early morning networking

Opening session (myself speaking)

Talking to Stephan Brunner, Brunnerwerbung

Philippe Marmara, Globalpraxis: 86% of all innovations are imitations!

Prof. Manson: Innovation through material science

Joerg Reckhenrich: What can leaders learn from the arts?

Joerg Reckhenrich debating about arts and business

Peter Lorange with Jan-Anders Manson from the EPFL (ETH)

The Interface of Art and Business

Dear reader

on tomorrows 3rd Zurich Business Forum we have the great opportunitiy to meet Jamie Anderson from the Antwerp School of Management and member of the Lorange Institute part-time faculty.

Before doing his workshop with Mark Esposito on the second day (“Marketing+Innovation”) he will lecture on Friday about a sizzling topic:

Going Gaga – Innovation & Social Media.

The growth of social media platforms has been identified as one of the most significant shifts in consumer behavior for the 21st century. In his session Jamie will explore the concept of social media, and appreciate the meaning of social media for organizations. Up until now, it has been unclear how firms can leverage social media platforms
for profit and competitive advantage and this session will address this troubling question. Jamies session will demonstrate that social media platforms can be used very effectively
to build profitable relationships with customers by presenting a case study on Lady Gaga, one of the most successful artists of the new millennium.

Best regards,
Peter Lorange

P.S. You’ll find more on Jamie clicking the thumbnail

– or read more about his project on Lady Gaga.

>> Jamie is teaching in our Master of Science and MBA Programs <<

Warum Lady Gaga gar nicht gaga ist

Dieser im Titel erwähnten Frage sind Martin Kupp von der European School of Management and Technology sowie zwei Mitglieder der Lorange Faculty, Jörg Reckhenrich und Jamie Anderson nachgegangen.

Das Trio Anderson, Reckhenrich, Kupp betreibt die Plattform art-thinking, ein digitaler think tank an der Grenze von Kunst und Ökonomie (

Am 29. Juli werden die Ergebnisse dieser Fallstudie bei ecch ( online publiziert.

Bereits am 24. Mai publizierte Carsten Brönstrup im Berliner Tagesspiegel einen Artikel unter demselben Titel wie dieser Post. Darin schreibt er:

“Warum gelingt ihr, woran viele andere Künstler scheitern, gerade im Zeitalter der Internet-Raubkopien? Das haben ESMT-Ökonom Kupp und zwei Kollegen (Anmerkung: das sind eben Jamie Anderson und Jörg Reckhenrich) in einer Studie zu ergründen versucht. Strategische Innovation sei der Schlüssel zum Erfolg, schreiben sie – also die Fähigkeit, eine etablierte Industrie drastisch zu verändern. Darum feiert Lady Gaga Erfolge, darum ist sie laut „Time“ neuerdings einflussreicher als die Talk-Titanin Oprah Winfrey. Sie stehe „für eine neue Art der Musikindustrie, bei der es darum geht, Ruhm in einer sehr kurzen Zeit zu erschaffen“, finden die Ökonomen.

Der US-Popstar war vom US-Magazin „Forbes“ im Mai erstmals zum einflussreichsten Prominenten der Welt gekürt worden. Die Sängerin verdrängte US-Talkshow-Queen Oprah Winfrey auf den zweiten Platz. – Foto: Universal

Wie eine Marktforscherin sei sie vorgegangen: Wer ist der Kunde, was biete ich ihm, wie gestalte ich einen Wert für ihn und für mich? Diese „fundamentalen Fragen“ habe Lady Gaga neu beantwortet. Mit allem, was sie tue, errege sie Aufmerksamkeit und verdiene Geld, auf allen Kanälen, zu jeder Zeit – nicht nur mit Musik, auch mit Werbung für Kosmetik oder Fotofirmen. Mit immer neuen Meldungen schüre sie den Hype um ihre Person. „Sie hat verstanden, dass es nicht reicht, eine gute Sängerin zu sein“, heißt es in der Studie.”

Wir warten gespannt auf Ende Juli !

von links nach rechts:

Martin Kupp

Jörg Reckhenrich

Jamie Anderson

Jamie Anderson – A Member of the Faculty

Dear Reader

in the meantime I have already presented you some member of our faculty. Only yesterday I introduced you to Margareta Barchan.

Today I present you a well known scientist and member of our faculty:

Jamie Anderson

He has held permanent and visiting positions at leading business schools, such as the  London Business School, ESMT Berlin and the University of Melbourne. His research and teaching focuses on strategy, innovation and creativity.

He is now Professor of Strategy and Innovation Management at the Antwerp Management School. He is an award winning author and case writer, and was recently recognized by the journal Business Strategy Review as one of Europe’s top 25 management thinkers. He has published in many of the world’s leading academic journals.

Teaching at Lorange: Strategy for Profitable Growth

Photograph: Peter Hebeisen, Zürich

The Fine Art of Success:How Learning Great Art Can Create Great Business

Youve read about Jack Welch, Lou Gerstner and Steve Jobs – but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop–stars like Madonna or artists like Damien Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy on a dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on earth; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that youll be eager to apply

Wiley is offering a 20% discount on the book when members of the Lorange Institute community order through their website. Please use code VB189 at the checkout stage to get your discount on the book.

(From Inside the Flap)

Innovation is the ‘buzz topic for the 21st century manager. Now it’s time to learn from those who have been doing it for centuries – creative artists. Wondering how your firm can sustain competitive advantage?

This book suggests you might look to contemporary artist Damian Hirst, or pop–star Madonna for guidance on successful strategies for driving innovation and creativity in business.This book is a fresh and entertaining course on key strategies for successful  business innovation.

The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.

About the Authors

Prof. Joerg Reckhenrich

Joerg Reckhenrich (middle) is an artist and director of the Berlin-based consultancy ‘Strategic Creativity’, Professor of Innovation and Creativity Management at the Lorange Institute, Zurich and Adjunct Professor at the Antwerp Management School. Joerg has facilitated workshops on creativity and innovation as part of executive education programs at Antwerp Management School, London Business School, IMD and the European School of Management and Technology (ESMT).

Dr. Martin Kupp

Martin Kupp (left) is a program director and member of the faculty at the European School of Management and Technology (ESMT), Berlin where his research focuses on corporate creativity and innovation management. He is an award winning case author, and conducts seminars on the writing and teaching of case studies at academic institutions around the world.

Professor Jamie Anderson

Jamie Anderson (right) is jointly Professor in Strategy and Innovation Management with the Lorange Institute and Antwerp Management School. He is an award winning author and case writer, and was recently recognized by the journal Business Strategy Review as one of Europe’s top 25 management thinkers. Professor Anderson has published in many of the world’s leading academic journals, and has appeared as a business commentator for the BBC, CNN and CNBC.