Finally signed: new cooperation with Kyiv

Dear friends

Would you believe how happy I am if I just told you that we will start a cooperation with MIM, the reputed Ukrainian business school „International Management Institute“? You probably wouldn’t. That’s why I show you this picture.

MIM president Dr. Vitaly Gayduk and Peter Lorange signing the cooperation

Last week a Ukrainian delegation, lead by the owner Dr. Vitaly Gayduk and its president, Irina Tykhomyrova, travelled to Horgen. There you see us in the boardroom (which I usually never use, I rather sit in the lobby) and are just really happy to have signed the cooperation.

In the future, selected students from Kyiv will come to the Lorange Institute and study certain modules here in order to achieve a double degree. This is an important step for students from Easter Europe to gain a foothold in Western Europe and for us, it is also an important step because we enlarge our network dramatically.

MIM-Kyiv was established in 1989 at the initiative of Bohdan D. Hawrylyshyn, a prominent scientist, philosopher and public figure. Imagine, that was the year of the fall of the Berlin Wall, and they have had an MBA program since 1990! MIM was a joint venture of the International Management Institute, Geneva (later IMD) Switzerland (I have been president of IMD for 16 years), and the Institute of Economics of the Academy of Sciences of Ukraine. It was the first business school in CIS countries and it started in Kyiv!

I would like to express my gratitude to all people involved in that process, especially my team here in Horgen with my COO, Philipp Boksberger, and the whole organization in Kyiv.

Peter Lorange




New leadership profiles for deans

Dear reader

I have always been convinced that anything but innovative projects and products will succumb. For this reason I was very aware of the fact that – as a contemporary business school – I would not get away with any dean, but only a dean with both an academic background and (for instance) strategic skills.

The Korn/Ferry Institute

The authors Ken Kring and Stuart Kaplan of the Korn/Ferry Institute*) focus in their paper “The business school dean redefined” new leadership requirements and how these requirements have a strong influence on business schools.

“Business school deans who will thrive in the coming years will have a different leadership profile from their predecessor.”

In their analysis they concur that the business school deans who will thrive in the coming years will have a different leadership profile from their predecessors, one that emphasizes strategic skills, enterprise management, innovation, and people and relationship effectiveness. All these will be required to forge ahead in business education in the organizationally flat world of academia, and during a time of flat enrollment.

Business schools, the authors write, must innovate, refocus, and restructure, or risk falling behind their academic competitors. Just like private enterprise, business schools are undergoing a fundamental transformation in response to changing student “buyer” values, the Internet, globalization, shifting demographics, and unprecedented economic pressures.

As a result, business schools are hungry for alternatives to the traditional dean candidates, who historically possessed deep backgrounds in core areas such as finance or economics and undertook a more straightforward mandate.

“The idea that future problems can be creatively and wisely solved within silos is so wrong.”

According to their research a new leadership profile for business deans has emerged, one that emphasizes:

Strategic skills
Enterprise management
People and relationship effectiveness

Sally Blount, the dean of Northwestern University’s Kellogg School of Management draws the conclusion that “the problems of the future are so difficult and so complex that the idea of solving these problems creatively and wisely within silos is so wrong.”

We at the Lorange Institute of Business have renounced on silos right at the start. We did it for the good of good of education of our students.

Kind regards,
Peter Lorange

P.S. Download the study by clicking on the banner!

Studie von Korn/Ferry Institute: Wie muss der Rektor der Zukunf aussehen?
*) The Korn/Ferry Institute generates forward-thinking research and viewpoints that illuminate how talent advances business strategy. Since its founding in 2008, the Institute has published scores of articles, studies and books that explore global best practices in organizational leadership and human capital development.

The Gearbulk Living Case

Dear reader,

On Monday, June 20, we started our 2-week module on Shipping & Logistics Management that we ran in cooperation with BI Norwegian Business School. The course was taught by Prof. Douglas Macbeth from University of Southampton, Prof. Andy Shogan from Haas School of Business / Berkeley, Prof. Øystein Fjeldstad from BI, and myself.

The shipping crew (from left: Douglas, Øystein, Andrew, myself) – by the way: in real life we’re all more or less the same size…)

What makes teaching especially exciting this time is the fact that the 26 participants have travelled from virtually all over the world in order to join us at the Lorange Institute. When you have people from Oman, Singapore, Vietnam, Senegal, and Norway (just to mention a few) discussing and exchanging ideas on our campus in Horgen, then my vision of a global meeting-place has become reality.

The institute at twilight

While during daytime the participants gathered in the auditorium to learn more about Humanitarian Logistics, Risk Pooling Strategies, Niche Strategies, and Networked Organizations, in the evening they met in the group rooms to work on the solutions of the Living Case.

The ‘Gearbulk’ Living Case

As you might know, we do not work with ‘Harvard’ cases. All our case studies have a real background. We feel very proud that the Living Case for this module was provided by Gearbulk .

Gearbulk is an international shipping company providing high quality transportation services for various industrial sectors.  The company operates the world’s largest fleet of open hatch gantry craned vessels as well as open hatch jib craned vessels, specifically designed and equipped to transport unitized cargoes such as forest products, non-ferrous metals and steel.

Gearbulk is an international shipping company

Gearbulk is a leading carrier of unitized forest products and non-ferrous metals and operates the world’s largest fleet of open-hatch gantry craned vessels

Arthur English and Jacob Olsen from Gearbulk were came to the institute on Monday to brief the class about the details of the Living Case and participated in the discussion of the results with our participants at the end of the second week. I was very excited to contribute to that discussion, too!

As you might know, the Lorange Institute is one of the leading knowledge centers on Shipping. So, the next module on this topic is coming soon. On September 15-16, 2011 we will run a 2-day module on Shipping Markets. As there are still some free seats in that course you are very welcome to contact me in case you are interested in registering for it.

Yours, Peter Lorange

Beginn der Zinswende in Europa?

In einem eben erschienenen online-Artikel kündigt die NZZ eine Trendwende in der europäischen Zinspolitik an. Sie schreibt, Marktteilnehmer gingen davon aus, dass “die Europäische Zentralbank (EZB) am Donnerstag in ihrer regulären Sitzung erstmals seit Mitte 2008 die Leitzinsen erhöhen wird – und zwar um 25 Basispunkte auf dann 1,25%. Das wäre gemessen an den Leitzinsen der Beginn der Zinswende in Europa. Sollten die Experten richtig liegen, wäre dies das erste Mal seit rund 40 Jahren, dass die EZB (bzw. zuvor die Deutsche Bundesbank) vor der US-Notenbank (Fed) nach einem Abschwung die Zinsen anhebt.” (Quelle: NZZ,

Nicht alle werden an diesem Entscheid ihre helle Freude haben, gilt doch eine Zinserhöhung in einer Phase des wirtschaftlilchen Aufschwungs als Bremse – andere bezeichnen sie sogar als Wachstumskiller.

Die deutsche Welt warnt jedenfalls: “Verteuert die EZB das Geld jedoch zu schnell und ungeschickt, könnten einige Länder der 17 Nationen umfassenden Währungsgemeinschaft wirtschaftlich auf der Strecke bleiben.” (Quelle: Welt Online,

(Quelle: Handelszeitung)

Für den starken Schweizer Franken – und somit die Exportwirtschaft – könnte die Zinserhöung für Entlastung sorgen. Der Euro gilt als unterbewertet. Stärker steigende Zinsen in der Euro-Euro können Auslöser für eine langsame Angleichung sein.

Less bureaucracy!!

Dear reader

Recently I gave a presentation to the more than 400 delegated who were attending the 2011 EFMD Meeting for Deans and Directors in Lyon France on January 28.

The theme for the presentation was “Looking forward” and the aim was to identify challenges and opportunities for the future. A key message was to be more innovative with more speed than before and in such ways that our students can appreciate and profit.

To achieve this radically different approaches are needed. Including creating a stable network of world-class part-time faculty. The progress so far following this approach at the Lorange Institute is encouraging.

I am glad that the presentation was very well received. And it proves that we at Lorange are on track. The right track!

Peter Lorange

The Fine Art of Success:How Learning Great Art Can Create Great Business

Youve read about Jack Welch, Lou Gerstner and Steve Jobs – but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop–stars like Madonna or artists like Damien Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.

Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna – Strategy on a dance floor; Damian Hirst – The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on earth; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that youll be eager to apply

Wiley is offering a 20% discount on the book when members of the Lorange Institute community order through their website. Please use code VB189 at the checkout stage to get your discount on the book.

(From Inside the Flap)

Innovation is the ‘buzz topic for the 21st century manager. Now it’s time to learn from those who have been doing it for centuries – creative artists. Wondering how your firm can sustain competitive advantage?

This book suggests you might look to contemporary artist Damian Hirst, or pop–star Madonna for guidance on successful strategies for driving innovation and creativity in business.This book is a fresh and entertaining course on key strategies for successful  business innovation.

The authors analyse the success of artists through the lens of management theory and ask what practising managers can learn from the way creative artists innovate. They show that there are real lessons for managers from the success of artists such as Joesph Beuys, Madonna, Pablo Picasso and others, and that many of these lessons can be applied within the firm.

About the Authors

Prof. Joerg Reckhenrich

Joerg Reckhenrich (middle) is an artist and director of the Berlin-based consultancy ‘Strategic Creativity’, Professor of Innovation and Creativity Management at the Lorange Institute, Zurich and Adjunct Professor at the Antwerp Management School. Joerg has facilitated workshops on creativity and innovation as part of executive education programs at Antwerp Management School, London Business School, IMD and the European School of Management and Technology (ESMT).

Dr. Martin Kupp

Martin Kupp (left) is a program director and member of the faculty at the European School of Management and Technology (ESMT), Berlin where his research focuses on corporate creativity and innovation management. He is an award winning case author, and conducts seminars on the writing and teaching of case studies at academic institutions around the world.

Professor Jamie Anderson

Jamie Anderson (right) is jointly Professor in Strategy and Innovation Management with the Lorange Institute and Antwerp Management School. He is an award winning author and case writer, and was recently recognized by the journal Business Strategy Review as one of Europe’s top 25 management thinkers. Professor Anderson has published in many of the world’s leading academic journals, and has appeared as a business commentator for the BBC, CNN and CNBC.