A Visit at the US Embassy

Dear reader

On April 30 I had a breakfast meeting at the residence of the US Ambassador Barry White in Oslo. Present from the Lorange Institute, in addition to myself, were Philipp Boksberger and Per Frithjof Lorange. In addition to Ambassador White, Mr. Vidar Keyn, Head of the U.S. Commercial Service and Ms. Marianne Brodal Ruud, Commercial Assistant at U.S. Foreign Commercial Service at the American Embassy Oslo, were also present.

Peter Lorange, Per Lorange, Philipp Boksberger, Barry White (US Amabssador)

Meeting with the US Ambassador to Norway in Oslo. From left to right Philipp Boksberger, Ambassador Barry White, Peter Lorange and Per Lorange

The purpose of the meeting was to plan a presentation from me on “Innovations in Shipping”, to be held at the US Embassy Oslo on June 6 – in connection with the NOR-Shipping Conference.

NOR Shipping LogoNor-Shipping is the leading maritime event week. Its top-quality exhibition, high-level conferences and prime networking opportunities attract the cream of the international maritime industry to Oslo every other year.

I keep you posted.

Kind regards,
Peter Lorange

P.S. You might remember that we welcomed two US Ambassadors at our Business School in Horgen (read: Visit from the Embassy)


Steering a ship is like leading a company

Dear reader

Some of you now that I have been fascinated by the sea ever since I was young. Growing up in Norway with its countless fjords and its shipping heritage might have ignited this fascination and been responsible that I went into shipping with my own shipping company.

BBC Chartering Group Magazine

Click the image to download the interview

Moreover I have been committed to shipping as business academic, and even today at my own business institute I organise a shipping module to discuss all the issues in and around the industry trying to pass on my knowledge – and still learning new things.

Today, shipping companies are challenged more than ever to innovate, not only regarding their assets, products and services but also their cultures, organizations and structures if they strive to stay as top performing companies.

What is needed to manoeuvre a shipping / transportation company through these turbulent times? Not only will we discuss these issues in the upcoming module

Innovation in Shipping on Februar 11 / 12

Probably the best MBA in Zurich - the Executive MBA of the Lorange Institute of Business

I furthermore have been interviewed by Raymond Fish of the magazine of the BBC Chartering Group about the challenges of the industry.

I would like to share this interview with you and hope to see you in February.

Until then I wish you always fair winds and following seas!

Peter Lorange

Why am I excited about the first quarter?

Dear reader

After a two week holiday break I am back to business. We are facing exciting weeks until the first day of spring.

Open Day

On January 16 we open our doors for all people interested. So, if you like to meet us in a relaxed atmosphere, come over and join us for the open day.


January 21 is the beginning of our 10-day finance module. You can book this seminar without being a student. ECTS points will be credited and the fees reimbursed in case you start our Executive MBA program.
One of our speakers is Nilanjan Sen. He is associate professor of the Division of Banking and Finance at the Nanyang Business School in Singapore. His primary research focus is on Corporate Governance, Control Issues and International Finance.

Shipping and Leadership

February 11/12 and Feb 18/19 are each two days for short and intensive seminars.
The first is the “Innovation in Shipping” seminar, the second is about leadership and called “Leading with Impact“, taught by Mario Castagnetta, founder and director of Synchronicity SA, an international Human Resources Consulting company based in Geneva and Paul Vanderbroeck whom we recently interviewed.

Social Media

On March 11 and 12, Dr. Peter Otto is the instructor of the 2-day-module on social media. He commented events at Hewlett Packard in this blog.

6th Zurich Business Forum

Height of the season is certainly our 6th Zurich Business Forum, taking place on March 15 and 16. It has a focus on business ethics and sustainability. Keynote speaker are (amongst many others) Claude Hauser, former chairman of the board Migros, Dr Gerhard Prätorius from Volkswagen Group and Joachim Strähle, CEO of Bank Sarasin & Co. Ltd.

I guess you can understand why I am excited about the weeks ahead of us. I hope you’re delighted as well and I am looking forward to seeing you soon.

Peter Lorange

Bildschirmfoto 2013-01-08 um 16.38.38

Former Lorange-Students est. Shipping Company

Dear reader

In a large article of the German news magazine „Der Spiegel“ I found a portrait of two young shipowners.

I was fascinated that today young people have the courage to become entrepreneurs in that tight market still; but even more was I fascinated by the fact that I knew them in person.

Last year the two entrepreneurs attended our study module on shipping, one was Alex Tebbe, the other one Lucius Bunk.

Lucius Bunk (left) and Alexander Tebbe, the owners of “Auerbach Schifffahrt”

The pictures was taken by Helge Stroemer,*)
author of the article in the SPIEGEL (click to read SPIEGEL online)

They are the owners of the German shipping company „Auerbach Schifffahrt“, a small boutique with three ships only. Did I say only?

That is not not meant in a pejorative sense, on the contrary. They have a clear strategy and invested in three general cargo vessels (contrary to container ships), transporting commodity such as wood or rice.

When I read the article, I was happy for two reasons:

As a former ship owner I am particularly happy, as I said, that two young professionals have the courage to start a shipping company.

But as the owner of a business school I am proud to say that they took the opportunity and invested their precious time in a study module on shipping at my institute.

To me this is a proof of how close we are to everyday’s business and how far away from theoretical cases.

Always fair winds and following seas!
Peter Lorange

*) Helge Stroemer is an independent journalist from Hamburg. He often writes about naval and martimes subjects. He has published the documentary “The Harbor never sleeps” on DVD.

The Leader is Key!

Dear reader

Leader rhymes with reader, and key to these articles are you as reader. Nevertheless, when it comes to entrepreneurial decisions, strong leadership is key. Leadership implies a focus on strategy, and strategy always implies that you must make a choice.

I had the great opportunity to talk about these strategic aspects with Raymond Fisch, Senior Vice President of  BBC Chartering & Logistic.

I invite you to read the article: Download it by clicking on the cover and share it with your friends.

Click the image to read

“(…) The leader is key! No question that a strong, insightful most charismatic leader also have significant ownership positions. The leadership tasks are however very different when we are contrasting market cycles driven strategies and niche shipping strategies. (…)” (from: Interview with Excellence)