3. Oktober 2014 – Das 7. Zurich Business Forum

„Business in the Digital Age“

Das 7. Zurich Business Forum
3. Oktober 2014 – 09.00 – 18.30

Wer zuerst kommt, mahlt zuerst – gilt das alte Sprichwort auch im “Digital
Business”? Haben aber wirklich immer die Erstanwender, die “Early
Adopters”, die Nase vorn?

 
Und was heisst das für Kunden und Anbieter von morgen? Wie verändert
sich der neue Konsument im Zeitalter der digitalen Vernetzung?
Diese und weitere Fragen stehen dieses Jahr zur Debatte mit diesen
Referenten:

 
• Eric Tveter, CEO UPC Cablecom
• James Breidig, Naissance Capital
• Luca Graf, Head Online Sales Swiss (Airline)
• Roger Stieger, Head Marcom, Generali
• Luca Vidi, CEO 24 Translate
• Thomas R. Koheler, Buchautor („Die Internetfalle“)

Weitere Informationen unter: www.lorange.org/zbf oder im Pressetext
Ihr Lorange Institute of Business

 

Pressetext
(Download PDF)

Zürich Business Forum

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Die Referenten am Zurich Business Forum 2014

Noch etwas mehr als eine Woche bis zum 7. Zurich Business Forum mit dem Thema „How to do business in the digital age“.

Nachdem wir Ihnen bereits zwei Top-Referenten vorgestellt haben, präsentieren wir Ihnen heute weitere Keynote-Speaker und Workshop-Trainer.

KEYNOTE-SPEAKER

James BreidigJames Breidig – Naissance Capital
James Breidig gründete 1999 seine Firma zusammen mit seinem Partner François Mayer und der Unterstützung von Sir John Templeton und einiger wohlhabender Familien.

Er verfügt über jahrelange Erfahrung im Investment Management, als Direktor bei Rothschild Corporate Finance und als Vizepräsident der Bank Julius Bär, wo er für „Alternative Investments“ verantwortlich war.

Am Zurich Business Forum spricht er über THE SOURCE OF SWITZERLAND’S SUCCESS.

Roger StiegerRoger Stieger – Generali Schweiz

Roger Stieger ist Head of Customers, Marketing & Communications und Country Head of Innovation,
steht seit zwölf Jahren im Dienst von Generali und kennt das Versicherungsmarketing wie kaum ein zweiter. Begonnen hat er seine Laufbahn als Assistent des Länderverantwortlichen Frankreich/Schweiz/Italien in Triest bei General Assicurazioni SpA.

Marketing und Kommunikation haben sich in den letzten zehn Jahren markant verändert. Am Zurich Business Forum spricht er deshalb über MEDIA AND COMMUNICATION IN INSURANCE.

Luca GrafDr. Luca Graf – SWISS Airlines

Luca Graf ist Senior Director und Head of Online & Direct Sales der SWISS und für den E-Commerce und den Direct Sales verantwortlich. Zu seinen Spezialgebieten zählen die Stärkung der Online Sales auf swiss.com und anderer Reiseportale und der Aufbau von Massnahmen zum Direktvertrieb.

Am Zurich Business Forum spricht er über HOW THE MODERN TECHNOLOGY IS CHANGING THE AIRLINE BUSINESS

Luca VidiLuca Vidi – 24 Translate

Luca Vidi hat seit dem ersten Tag seiner Firmenkarriere auf das Internet gesetzt. Nach seinem Studienabschluss an der HSG St. Gallen gründetet er 2002  mit einem Partner die Online Übersetzungsfirma 24 Translate. Seit diesem Tag ist er CEO seiner Firma.

Am Zurich Business Forum spricht er folgerichtig über ONLINE TRANSLATION GIVEN NEW TECHNOLOGY

Melden Sie sich jetzt an und sichern Sie sich die letzten Plätze!

When is a company unethical?

Dear reader

Good business ethics should be a part of every business as not only the products of a company but also its behavior account for long term success.

The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large, but also to their one-on-one dealings with a single customer.

That means that there are many factors to consider.

When a company does business with another that is considered unethical, does this make the first company unethical by association?

Some people would say yes, the first business has a responsibility. Again, other people claim that business ethics should eliminate exploitation, which can be applied to everything from the trees cut down to importing goods from certain countries.

You’ll see, business ethics are stratified but they have something in common: they should lead to sustainability.

Business Ethics Zurich

Business ethics are something complex. I am glad we have so many qualified speakers at the 6. Zurich Business Forum and I am truly looking forward to hearing them on 15 / 16 March 2013.

I hope you will join us!
Yours Peter Lorange

 

Why am I excited about the first quarter?

Dear reader

After a two week holiday break I am back to business. We are facing exciting weeks until the first day of spring.

Open Day

On January 16 we open our doors for all people interested. So, if you like to meet us in a relaxed atmosphere, come over and join us for the open day.

Finance

January 21 is the beginning of our 10-day finance module. You can book this seminar without being a student. ECTS points will be credited and the fees reimbursed in case you start our Executive MBA program.
One of our speakers is Nilanjan Sen. He is associate professor of the Division of Banking and Finance at the Nanyang Business School in Singapore. His primary research focus is on Corporate Governance, Control Issues and International Finance.

Shipping and Leadership

February 11/12 and Feb 18/19 are each two days for short and intensive seminars.
The first is the “Innovation in Shipping” seminar, the second is about leadership and called “Leading with Impact“, taught by Mario Castagnetta, founder and director of Synchronicity SA, an international Human Resources Consulting company based in Geneva and Paul Vanderbroeck whom we recently interviewed.

Social Media

On March 11 and 12, Dr. Peter Otto is the instructor of the 2-day-module on social media. He commented events at Hewlett Packard in this blog.

6th Zurich Business Forum

Height of the season is certainly our 6th Zurich Business Forum, taking place on March 15 and 16. It has a focus on business ethics and sustainability. Keynote speaker are (amongst many others) Claude Hauser, former chairman of the board Migros, Dr Gerhard Prätorius from Volkswagen Group and Joachim Strähle, CEO of Bank Sarasin & Co. Ltd.

I guess you can understand why I am excited about the weeks ahead of us. I hope you’re delighted as well and I am looking forward to seeing you soon.

Yours,
Peter Lorange

Bildschirmfoto 2013-01-08 um 16.38.38

Live am ZBF: Christoph Bauer, “Medienmanager des Jahres”

Liebe Freunde des Lorange Institute of Business

Am kommenden Freitag und Samstag findet bei uns in Horgen das 5. Zurich Business Forum statt. Das Forum ist eine 2-tägige Veranstaltung zu einem Top-Thema, diesmal zu “Innovation und Technologie”.

Ausgewählte Referenten führen durch Workshops – ihre Referate sind also keine frontalen Abhandlungen zu einem Thema. Mit unseren Referenten kann man diskutieren.

Einer unserer Referenten ist Christoph Bauer, der CEO des Medienkonzerns AZ Medien. Er wird am Samstag, 22. September, von 10.45 – 12.45 seinen Workshop zum Thema “New Business Models in Media” halten.

Diese Woche hat das Branchenmagazin “Schweizer Journalist” den 42-jährigen Christoph Bauer zum “Medienmanager des Jahres” gekürt. Seit 2009 amtet er als CEO der AZ Medien.

Seine Arbeit, begründen die Herausgeber diesen Montag, gebe dem Journalismus und der Meinungsvielfalt ein Stück Zukunft. Mit dem Kauf des TV-Geschäfts von Tamedia und Investitionen in Basel sorgten die AZ Medien “in einem der wichtigsten Wirtschaftsräume der Schweiz für publizistischen Wettbewerb”.

Weiter heisst es, die Arbeit von Christoph Bauer habe entscheidend dazu beigetragen, das Familienunternehmen AZ Medien weiterzuentwickeln. Laut dem Chefredaktor des “Schweizer Journalist”, Markus Wiegland, gibt das Medienhaus “dem Journalismus und der Meinungsvielfalt in der Schweiz ein Stück Zukunft”. Beachtlich ist, wie die Redaktionen der AZ Medien vom Sparkurs  grösstenteils verschont blieben.

Ihr
Lorange Institute of Business

News about Social TV

Dear reader

Last week we published the interview with Prof. Espen Andersen from the Norwegian School of Management who teaches at our institute on February 7/8 (Competing on-line)

We discussed questions on how to transform website visitors into customers. Social media, he said, can be important as it can enhance the value offering by providing customers contact with each other.

Just these days, another faculty member of the Lorange Institute, Margherita Pagani from the Università Bocconi (Institute of Marketing) in Milan published a long article in the latest edition of the International Journal of Electronic Commerce.

Margherita Pagani is lecturing on IT and social media in marketing at the 4th Zurich Business Forum which takes place on Feb 24/25.

Zurich Business Forum

In the mentioned article, titled “The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites”, she acknowledges that traditional retail and online brands seek new ways to build a platform to enable customers to connect with one another and encourage consumer engagement.

Together with her co-author, Alessandra Mirabello, she analyses how social media is transforming consumer engagement and redefining commercial marketing strategies using video on the web, mobile devices, and traditional TV.

With the model applied, they found that personal engagement has a stronger positive influence on activities that postulate a high level of participation (e.g., upload content on the Web site, leave comments in forums).

Similarly, social-interactive engagement strongly encourages the user’s involvement in all the social activities offered by social TV, and social-interactive engagement increases to a minor extent spectators (passive behavior). This finding provides useful insights into current social commerce practice.

Margherita Pagani

Faculty Member at Lorange Institute of Business Margherita Pagani,Margherita Pagani is a teacher and researcher in the fields of marketing, consumer behavior, e-marketing and digital media. She holds a degree in Business Administration from Università Bocconi, where she majored in the management of international firms. She also studied at the MIT Sloan School. She currently teaches at the Institute of Marketing, Università Bocconi, and as an affiliate of the Communications Future Program at the MIT Sloan School of Management.

Zurich Business Forum – Impressions

Dear reader

we’re glad to share with you some live pictures from the first day of the 3rd Zurich Business Forum.

Yours,
Peter Lorange

Early morning networking

Early morning networking

Opening session (myself speaking)

Talking to Stephan Brunner, Brunnerwerbung

Philippe Marmara, Globalpraxis: 86% of all innovations are imitations!

Prof. Manson: Innovation through material science

Joerg Reckhenrich: What can leaders learn from the arts?

Joerg Reckhenrich debating about arts and business

Peter Lorange with Jan-Anders Manson from the EPFL (ETH)

The Interface of Art and Business

Dear reader

on tomorrows 3rd Zurich Business Forum we have the great opportunitiy to meet Jamie Anderson from the Antwerp School of Management and member of the Lorange Institute part-time faculty.

Before doing his workshop with Mark Esposito on the second day (“Marketing+Innovation”) he will lecture on Friday about a sizzling topic:

Going Gaga – Innovation & Social Media.

The growth of social media platforms has been identified as one of the most significant shifts in consumer behavior for the 21st century. In his session Jamie will explore the concept of social media, and appreciate the meaning of social media for organizations. Up until now, it has been unclear how firms can leverage social media platforms
for profit and competitive advantage and this session will address this troubling question. Jamies session will demonstrate that social media platforms can be used very effectively
to build profitable relationships with customers by presenting a case study on Lady Gaga, one of the most successful artists of the new millennium.

Best regards,
Peter Lorange

P.S. You’ll find more on Jamie clicking the thumbnail

– or read more about his project on Lady Gaga.

>> Jamie is teaching in our Master of Science and MBA Programs <<

A member of our faculty: Jan-Anders Månson, lecturing at the 3rd Zurich Business Forum

Dear reader

we are approaching the 3rd Zurich Business Forum with lightspeed: only three days to go. After presenting you Jörg Reckhenrich, artist and consultant at the boarderline between the arts and management, I introduce you to another member of our part-time faculty and a speaker at the Zurich Business Forum: Jan-Anders Månson.

Jan-Anders E. Månson is Professor of Material Science at the Ecole Polytechnique Fédérale de Lausanne (EPFL). He is also director of the Polymer and Composite Laboratory (LTC) at the Institute of Materials. His research is focused on novel cost-effective materials and manufacturing principles. His research partners are primarily from the automotive, aerospace, medical and sport industries. Prof. Månson has published abundantly and is active in teaching. From 2004 to 2008, he was the vice-president of the Ecole Polytechnique Fédérale de Lausanne, responsible for innovation and technology.

Profit from this unique opportunity and meet Prof. Jan-Anders Månson at the 3rd Zurich Business Forum.